Fashion is a multifaceted term that encompasses clothing, accessories, shoes, jewellery and cosmetics. It encapsulates cultural aesthetics and is used as a symbol of status and social belonging. Fashion is constantly evolving and a key influence on culture, politics and society, with designers and brands at the forefront of global innovation.
While it may seem like an insignificant aspect of everyday life, fashion has become a worldwide phenomenon that unites and divides people through the shared experience of wearing clothes. It is a powerful medium for communication and expression, with trends instantly spread from continent to continent through viral memes and social media. In this way, fashion is a form of cultural identity that is both universal and highly subjective.
The evolution of fashion as a cultural phenomenon is a complex process with many influences and variables, including technological advancements, material availability, and social changes. Changes in the styles of clothing can be as subtle as a shift from a tight to a loose fit, or as dramatic as shortening hemlines and the introduction of cinched waists. The 1920s, for example, marked the transition from corsetry to “flapper” style, which reflected changing attitudes towards women and their role in society.
In the modern era, fashion is increasingly being seen as a tool for personal expression and a vehicle for political activism. In this context, designers and consumers alike are increasingly seeking out ethical and sustainable fashion practices that reduce waste and pollution, promote fair trade and labour standards, and limit the environmental impact of their supply chains.
The emergence of fashion blogs and social media has also influenced the way in which people consume and share trends. These platforms have empowered individuals to become their own tastemakers, driving rapid consumer adoption of new styles and trends. The constant exposure to imagery through these channels has led to a globalisation of the fashion industry, which now includes a wide variety of international and regional designers, stores, and brands.
Regardless of the size or prominence of an individual designer, however, all fashion is driven by a shared understanding and awareness of prevailing trends. This knowledge is disseminated through the media, and through social networks such as Instagram, TikTok and Twitter, which have given rise to the popularity of “fashion-influencers” and the concept of a “fashion community”. This globalisation of fashion has also raised concerns regarding appropriation of culturally specific aesthetics.