The Life Cycle of Fashion
A quick look at fashion shows in Paris and Milan is enough to tell you that fashion is constantly changing. However, cyclically, it will come back again in due course. There are many reasons why people buy into fashion. Some of these reasons can be as simple as conformity and others are more complex. As a matter of fact, there is a life cycle of fashion that is not only important for retailers, but also for consumers. Fashion changes and gains...