Lifestyle Defined

A lifestyle is a set of personal preferences, values, attitudes and interests. It was first defined by the Austrian psychologist Alfred Adler in a book published in 1929. He described lifestyle as "the fundamental character that develops early in life." In 1961, it was redefined as "a way of living." Today, the concept encompasses a wide range of intangible factors related to demographics, personal values, outlooks, and interests. Polaroid's...

The Concept of Fashion

The concept of fashion is not just about clothing; it also encompasses the entire process of making it. The production of clothing involves millions of people. In fact, more people are involved in the clothing industry than in any other industry. People make clothes by sewing, dyeing, and designing them. Fashion can serve as a political tool, allowing people to express themselves through clothing. Styles of clothingAfter the end of World War I,...