Lifestyle Defined
A lifestyle is a set of personal preferences, values, attitudes and interests. It was first defined by the Austrian psychologist Alfred Adler in a book published in 1929. He described lifestyle as "the fundamental character that develops early in life." In 1961, it was redefined as "a way of living." Today, the concept encompasses a wide range of intangible factors related to demographics, personal values, outlooks, and interests. Polaroid's...