How Marketing Practices Influence the American Lifestyle
Whether it is our values, habits or beliefs, a lifestyle is a part of our personal identity. It is the sum of our interests, values and behavioural orientations. It was introduced in a book by Austrian psychologist Alfred Adler in 1929 and was first defined as a "basic character" established in childhood. By 1961, it was defined as a "way of life". The concept of a lifestyle comprises many intangible factors that affect our daily choices and...