How Fashion Is Spread

How Fashion Is SpreadFashion is social, and therefore influenced by the society in which it originates. This diffusion occurs top-down or bottom-up, within and across cultures, and through viral media. It is impossible to trace the exact origins of a trend; however, there are a few points that contribute to its emergence. To understand how fashion is spread, it is helpful to consider how different people perceive and use the concept of fashion....