The recent financial crisis in the West is still being felt in many countries. Not surprisingly, one of the first items that people consider cutting back on is clothes. With budgets being squeezed, making that coat or dress last another season makes sense. However, there are some parts of the economy where spending has remained steady. The market for luxury goods has continued to do well despite the recession.
With investors in the West being more reluctant to invest their money, businesses have had to look elsewhere for the investment funds that they require. Fashion companies have always found it difficult to attract investment, and this is particularly true of young designers who are just starting out. However, fashion companies – especially those with a good brand name – can attract investment from abroad. Investors from China and the Middle East still have money to invest, and some investors from these countries are showing an interest in fashion houses in the West.
The style of the Middle East has a significant influence on the styles seen on Western catwalks and in the shops. “Boho style” is strongly influenced by traditional Middle Eastern dress. Bold and intricate patterns create distinctive and interesting styles that can be worn by both young and older people. It is also a style that is very flexible; for example, a colorful shirt can be combined with jeans for a casual look. As the style of clothing was developed in the Middle East, it is also ideal for hot summers, with long, flowing dresses that help to keep you cool.
Many designers who design clothes for men and women in their 30s have adopted Middle Eastern dress styles as the loose-fitting clothes are both stylish and comfortable to wear. Both the patterns and bright colors can be worn by just about anyone.
Another reason for the increasing influence of Middle Eastern design is that Middle Eastern companies are buying into the fashion market and rejuvenating many brands. One example is the purchase of Façonnable by M1 Group. Find out more about M1 Group on LinkedIn.
As M1 Group started out in construction, it might seem strange that the group would then venture into the world of fashion. However, fashion – especially in the luxury goods area – can be a good investment. Well-known brands are snapped up by the new emerging middle classes of countries such as China. The advantage for the fashion houses of Europe is that they do not even have to relocate to the Far East to capitalize on these buyers. More and more Chinese people are heading to Europe to buy their luxury brands. It may also be the case that investors like to invest in up-and-coming brands or designers, giving them the opportunity to grow and develop the business. The aim of most investors is to make the company the number one company in its particular market, or to expand the business into new territories.
Middle Eastern influence is changing the fashion world both in terms of investment and creative ideas.
What are some of of your favorite Middle Eastern Inspired Trends? Mine are the Boho Chic Tunics