Throughout the years, the Big Three automakers have always maintained their fleet of pickups. For ford it’s the historic F-Series, Chevy has their Silverado and Sierra trucks, and Dodge made its way into the competitive world of pickups with the Ram. Since its conception, the Ram has been an extremely popular truck for everything from the family vehicle to heavy duty work truck. The Ram has been honored as motor trends truck of the year 5 times, and it still one of the top-selling vehicles in the United States to this day.
Of the Big Three American automakers, Ram has consistently been the number two pickup sold in the country right behind the F-Series and its easy to see why its so popular.
The 80’s and Innovation
The Ram first entered the marketplace in 1981. The name was taken from the Ram hood ornament that had decorated Dodge vehicles in 1933. Early options included the one-half-ton 150, the three-quarter-ton 250, and the one-ton 350. Customers could even chose between a standard cab, extended cab or crew cab. The Ram was the replacement for the Dodge D-Series pickups from the 1970’s. In 1988 Dodge introduced the fuel injected V6 giving owners 25% more power. In 1985 Dodge introduced the Ram-Trac transfer case making four wheel drive easier to use, and in 1989 Dodge introduced the Cummins-B engine giving better fuel economy.
The 90’s and early 2000’s
1994 brought the Second Generation of Ram Trucks with a fresh exterior look that took the market by storm. Lines were more rounded and the front end was redesigned to look more like a big rig. 2002 Brought the Third Generation which was all about performance. The powertrain was improved giving the big brute even more towing power, and the frame and suspension were redone offering a smoother ride for customers. Finally in 2006 designers at Dodge introduced the Mega Cab option giving the Ram room to seat 6.
2009 and the Split
2009 Brought on the fourth generation of Ram pickups. Major changes were introduced including the inclusion of the new Hemi engine and the Rambox storage system that let owners store things inside the walls of the truck bed. The suspension was further improved and the four door cab style was brought back. As of 2011 Ram has become the only option for manual transmissions in pickups, both Ford and Chevy have dropped this option from their F-Series and Silverado and Sierra options. Ram and Dodge were also split up into two separate entities in 2011 so that Dodge could focus solely on cars, and the Ram unit could focus completely on trucks.
The Ram has consistently been one of the best selling and most popular trucks in the United States and with their dedication to innovation and giving the customers features they want, the Ram will remain so for years to come.