Formatting your blog posts may be a matter of trial and error. You will have to figure out what works best for your audience as well as what looks most appealing to gain that reader that sticks around. Sure there are some options that you can tweak to make your content appearance unique, but at the end of the day, you’ll want to have a blog post layout that keeps that person on your blog. I wanted to share a few tips on how to layout each blog post in a way that not only enticing the reader to continue reading but is good for SEO practices.
5 Tips for the Best Blog Post Layout
Keep it Narrow
I have seen an influx of bloggers who are setting up their blog posts to be extra wide. The rule of thumb with your WordPress blog is to keep the blog post content narrow. This is easily done by picking a theme that allows you to have a sidebar with content. A full page width layout doesn’t work well for the reader as it can force them to have to scroll in order to read your full blog post. You want the content to be easily read without having to scroll left to right.
Utilize a Card Layout
Some bloggers have been running their site for many years and in turn, have a lot of blog posts on their site. When you have a layout that only features the latest 10 blog posts, your readers are missing out on other valuable content you may have on site. The relatively new option for a layout is the card-based design theme. This allows you to feature multiple blog posts on the home page to allow readers to find more content right away and in turn keep them reading on your blog.
The biggest part of creating the best blog post layout is to ensure you’re making every blog post SEO friendly. Taking advantage of subheadings will really help the search engines figure out where to index your content. You can use Heading 2 as well as Heading 3 within your blog post draft area for titles and important words within the blog post. Subheadings also allow readers to easily scroll to the part of your blog post they’re most interested in and read.
Large Featured Images
Most blog themes have an option to add a featured image. Be sure that your featured images within the blog post are large in size and high quality. Images are the key to gaining that reader who needs more of a visual appeal to click over to read a blog post. Images are generally proportioned differently, depending on which area of your blog post you assign them. Pinterest share images, those images that readers can share to Pinterest will be longer than your featured image options.
Make it Flow
Always proofread your content before hitting that schedule or publish button within your blog dashboard. This is so that you know you’ve written something that flows well when someone is reading it virtually. As we’re writing content, it may flow well during the typing process but afterward, you must take about ten minutes to break then come back to proofread. This will ensure that you have the blog post laid out in a way that flows nicely, appeals for SEO and will entice the reader to leave a comment, share or continue reading other content on your blog.
There you have it, some basic tips on how to best layout each blog posts to ensure you’re achieving maximum SEO potential and gaining the loyal readership you desire to be successful in blogging. There are many more tips to come, but today I hope these tips have started you in the right direction to focus on that blog post layout every time you are about to hit pu