Clothing has become a powerful form of self-expression and style, reflecting the values of the wearer. In addition to gratifying vanity and expressing personality, it can also send messages about social status, age, and gender. It can even signify life choices, such as a cassock or nun’s robes symbolizing a renunciation of vanity and a desire to serve others.
Fashion is an ever-evolving concept, with trends influencing styles and silhouettes over decades or even centuries. Megatrends are global movements with a profound effect, such as sustainability in fashion or minimalism. They influence all facets of style, including color and fabric, and are influenced by social transformations or political events.
In the past, fashion trends were set by fashion runways and designers. Nowadays, the internet and social media have a major impact on trends. For example, an outfit posted by a celebrity on Instagram may go viral, turning into a microtrend. In addition, platforms like TikTok have fueled fast fashion, where fleeting styles gain popularity quickly. While many people follow fashion trends, not all do so intentionally. In fact, some people are “fashion victims,” meaning they stick with a particular trend that doesn’t flatter them or make them feel confident. This can be a result of stress or social pressures, as well as an attempt to fit in with their peer group.
Regardless of motivation, following trends allows individuals to stay current and connected with their culture. It’s also a way to keep their wardrobe interesting and fun, providing inspiration and new combinations that can help them stand out from the crowd. In addition, staying on trend can enhance social acceptance and improve self-confidence.
But while it’s easy to see how a fad can make the leap from the streets of New York City to Paris’ haute couture, it’s difficult to predict what will be popular in 2021. Some of the biggest trends of recent years include:
Logo mania
The logo shirt is back, with streetwear brands and high-fashion labels declaring allegiance. From sleeveless logo T-shirts at Gucci to baseball caps at Celine to socks at Louis Vuitton, the trend is everywhere. And with every celebrity and designer stamping their approval, it’s hard to imagine the logo craze fading into taboo trends.
Flapper style
The 1920s brought about a radical shift in fashion with shorter hemlines, dropped waists, and more flowing silhouettes. This was a time of great social change, influenced by the rise of feminism and women’s rights to their own bodies and independence. It also marked the beginning of ready-to-wear fashion, which made stylish clothes more accessible to the masses. Designers such as Coco Chanel and Jean Patou played a critical role in popularising these changes.