What Is Fashion?

Fashion is a cultural phenomenon that influences individual and group decisions about clothing style, design and ornamentation. It also involves social and cultural values, and can be seen as a form of self-expression. It is often associated with status, wealth and power, especially in Western societies. Fashion changes over time, reflecting cultural or political shifts.

Fashion can be influenced by a variety of factors, including technological developments, changes in the economy and politics, new discoveries, and individual taste. For example, an exotic fabric from a distant region could prompt the adoption of a particular dress style, and changes in the global supply chain can affect the availability of certain fabrics. In addition, a style that is considered “out of fashion” may re-emerge later. The lines between fashion and anti-fashion are also blurred: something that was once considered anti-fashion, such as a tattoo, may be reinterpreted and reintegrated into a fashion trend.

The fashion industry includes designers, stylists and clothing retailers. It also includes companies that produce branded clothing, such as Nike, Ralph Lauren, Calvin Klein, Tommy Hilfiger, Louis Vuitton and Rolex. Many brands and designers are also renowned for their perfumes, cosmetics and accessories.

Designers can be creatives or commercials, and their work can vary from couture to ready-to-wear. Some are entrepreneurs and run independent businesses. Others are members of larger organizations that manage teams of designers. For example, a company may have an in-house design team or contract with external firms to create specific collections for the brand. A company’s designers may also create branded clothing for the military or police.

Many people who follow fashions also subscribe to lifestyle choices that are associated with a particular culture or time period, for example, hippies in the 1960s, or the Art Deco movement of the 1920s. Some people are also influenced by the music and art they see on television or movies.

Fashion can also be influenced by the behavior and attitudes of celebrities. A famous person’s behavior or appearance can encourage other people to imitate them, as a form of flattery. This can be a positive or negative influence depending on the circumstances, and can lead to either more conformity or rebellion against fashion trends.

It is generally accepted that fashions change over time, based on societal change or the financial interests of designers and manufacturers. However, recent research suggests that fashions can also change for personal reasons, such as a desire to try something new or experiment with a different style.

While the fashion industry has a huge impact on the world, there are some brands that have become iconic in their own right. From Nike’s cutting-edge athletic gear to Chanel’s classic elegance and sleek designs, these brands have left a lasting impression on the fashion industry. Their presence is undeniable, with the likes of Gigi Hadid and Victoria Beckham continuing to dominate the catwalk and high street alike.