When you list your home on the real estate market, your primary goal is to find the right buyer and sell the property as quickly as possible. The primary way to have more exposure and attract potential buyers is to advertise the house. If you’re looking for new and creative ways to promote your home locally, there are a few options to consider.
Create a Video
More sellers are creating videos to make their ad stand out on the market and offer a better visual of the property that is for sale. A video can display the highlights or main features of the home, as well as include a 3D walkthrough that allows viewers to tour the building virtually from their phone or computer.
Use Promotional Signage
You can draw more attention to your property through the use of promotional signage. When you design it do be eye-catching and professional, it will stand out in your local area and attract some extra interest. Consider adding yard signs, create flyers to distribute at open houses, and print mailers that can be sent out to residents in the local area.
Plan an Agent-Only Tour
One of the most effective ways to attract more attention to your home is by planning an agent-only tour of the property. Real estate agents are knowledgable about the local market and could be able to help connect you with a buyer. You can schedule a day and time to invite real estate agents to tour the house, which will allow them to know if they have a specific client that will be interested in the property.
List the Ad in Newsletters
Advertising your home in local real estate newsletters that circulate in the area as a way to target those who may be looking to relocate. Real estate newsletters can be made easily, and have access to many different areas that other print media doesn’t. Use high-quality images and valuable content that will make your home have a high level of appeal.
Build a Website
Instead of just sticking to an online ad for your home, consider building a website that is dedicated to the listing and is thorough with all of the details and information that is provided. Consider adding an image gallery where buyers can view multiple photos of the home.
Utilize Social Media
Take advantage of social media to reach more people who are on different platforms. Spread the word by informing family and friends about the listing, which can be posted on your social media accounts. You can also pay to place an ad on Instagram or Facebook to make the listing stand out to reach buyers who are shopping for a new home.
Host an Open House
Open houses continue to be a popular way to attract more buyers and increase your exposure on the real estate market. You can stage the property, put out a plate of cookies, and hire an agent to greet your visitors. It can be easier to get an offer if buyers can see your home in person and take their time touring it. Adding up-to-date technology can attract millennial-aged buyers and increase the sell-ability of your home.
Advertising a home for sale requires a bit of creativity. Knowing how to promote the home in different ways will make it easier to find a buyer quickly and move on with your life!
Did you like this article? Here are some others we think you’ll find helpful: