While many think of blogging as a way to earn a little extra revenue or perhaps create a brand. Blogging is much more than just content on a site. When you start blogging for the first time it’s exciting and fun. As you get further into your blogging career you quickly find out that there’s more to blogging than simply writing fun content and sharing it with friends on social media. Today I am going to share a few reasons why blogging is essential for SEO.
When you run a business website, it’s all too common that you rarely have fresh content on your site. Search engines love fresh content. Robots are sent to all of the websites on the internet at certain intervals throughout each day. If a robot visits your site and finds that you rarely have new content, they won’t revisit your site as often. Adding a blog to your business site will help ensure you keep fresh content flowing and in turn keep that robot visiting your site frequently to index or reindex your content on a regular basis.
No more are the keyword tags that you assign to a blog post or product listing ranking as high of a value to search engines as they used to. These days the search engine robots prefer to see key phrases or long-tailed keywords that others may actually type into a search box. Using questions as your key phrase within your blog post will help you show up in search results quicker than your old school individual keywords. Focus on a question that pertains to your niche and then include this question or long-tailed keyword within your blog post a handful of times.
There’s a reason for the alt text data on your images when uploading them to your blog. This is what the search robots will read and in turn know how to index your fresh content. Using long-tailed keywords within your fresh content and image alt text data area will help boost your SEO in a huge way. People tend to be visual learners and visual clickers. This means your image’s alt text within all new blog content will be essential when it comes to publishing new content with images.
Hopefully, this information helps you understand the purpose of blogging and why it’s essential for SEO. This is by far the easiest method in which to rank higher in search engines without investing thousands of dollars. Hiring a copyrighter to handle your blogging needs will surely be a well-invested business decision that helps your brand be seen before competitors when it comes to search engine results.